Antelope is a forward-thinking company in pet care, blending innovation and compassion to provide the best in health and well-being for pets and their owners. The founder, who also founded Senreve, enlisted our team to not only help shape the visual identity of her new company but to name it, too. The name "Antelope" combines two key ideas: "Ante," symbolizing the raising of industry standards (as in “upping the ante”), and "Lope," meaning to run or move with graceful strides. The design reflects this motion, with each letter appearing dynamic and in motion. The added element of moving balls closing the “A” represents the joyful, playful spirit that pets bring when they join a family.