SUPER SNOUTS

Super Snouts, a premium pet wellness brand under the Anetelope Pets umbrella, specializes in CBD and natural supplements. We source the highest-quality, globally-sourced ingredients to support pets’ health and wellness at every stage of their lives. Given the complexities of CBD and its effects on pets, we embarked on an in-depth research journey to ensure that the educational foundation of the brand would seamlessly inform every aspect of its design.

As part of our comprehensive brand transformation, we overhauled the product architecture to create a more intuitive, cohesive experience for both pet parents and their furry companions. Our goal was to make the brand as approachable and trustworthy as the products themselves.

The logo is inspired by the iconic Superman "S" symbol, with a distinctive twist. The letter "S" is uniquely designed to mirror itself, symbolizing the natural harmony between phytocannabinoids and the endocannabinoid system in pets. The dual configuration of the "S" serves as a visual representation of balance and symmetry, emphasizing the science behind CBD’s role in pet wellness. The design incorporates elegant hooks within the “S” that inform the structure of each letter, resulting in a logo that is both sophisticated and strong—perfectly reflecting the brand’s female-owned ethos and commitment to empowerment.

Brand Identity

Packaging Design

Sourcing & Production

Art Direction, Web Design

Product Naming