DEAR BRIGHTLY

Dear Brightly is a dermatologist-grade skincare brand with a personalized approach to achieving your healthiest skin. Inspired by the idea of bringing expert dermatological care directly to you in a convenient and accessible way, Dear Brightly focuses on results without the jargon. The brand proudly embraces the philosophy that "aging is living," rejecting the typical anti-aging narrative.

Our team was tasked with designing and producing the packaging for their 5-product daily skincare routine. While each product has its own distinct identity, they are united by a vibrant rainbow palette, symbolizing the brand's belief that great skin is achievable for everyone. Four of the five products are refillable, and the fifth is crafted from sugar cane, emphasizing sustainability. We extended this dynamic, bright aesthetic to the brand's campaigns and website design, capturing the energy and optimism of the brand's mission.

2018-2023

Brand Identity

Packaging Design

Sourcing & Production

Art Direction

Web Design

Product Naming