Via Spiga is a renowned footwear brand founded in the 1980s, known for its Italian craftsmanship reimagined for today’s fast-paced, on-the-go lifestyle. Our task was to modernize the brand strategy and reinvigorate a brand that had lost its original vision. The rebranding process included relocating manufacturing back to Italy to ensure the quality and wearability of its coveted, well-designed shoes. We worked closely with Via Spiga to develop a new logo, brand identity, packaging, and digital and print campaigns, bringing fresh energy to a timeless legacy.